Trust and Reputation Management Systems

An e-Business Perspective

Denis Trček (Autor)

Buch | Softcover

XII, 86 Seiten

2017 | 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-62373-3 (ISBN)

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This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book.

Denis Trcek is head of the Chair of Informatics and head of the laboratory of e-media at the University of Ljubljana, Slovenia. His research interest is in electronic business, information security and protection and in pervasive computing.

Introduction.- A Brief Overview of Trust and Reputation Over Various Domains.- Computational Trust and Reputation Management.- An Implementation Roadmap.- Anticipated Uses of the Presented Tools.- Trust and Reputation Systems - Conclusions.

"The ultimate goal of this book is to provide general readers with the state-of-the-art insights into the core pillars of trust and reputation phenomena. Drawing on the writer's lessons learnt from past research and piloting, another goal of this book is to provide reference materials for the strategic- or tactical-level professionals to complement their investment and implementation plans of having such systems implemented." (Daniel Leung, Information Technology & Tourism, Vol. 20, 2018)

"This 86-page treatise provides information officers and project managers with a conceptual and computational approach to managing trust and reputation in the e-commerce world. ... this compact book includes a significant amount of informative content. It is a worthy addition to the literature on this important topic." (Brad Reid, Computing Reviews, June, 2018)

Erscheinungsdatum	13.09.2017
Reihe/Serie	SpringerBriefs in Information Systems
Zusatzinfo	XII, 86 p. 17 illus., 2 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	165 g
Themenwelt	Mathematik / Informatik ► Informatik
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Big data technologies • Business & Management • business and management • business applications • Business Information Systems • Business & Management • business mathematics & systems • Business mathematics & systems • e-Business/e-Commerce • E-commerce: business aspects • e-commerce/e-business • faked identities • Online Marketing/Social Media • Recommendation Systems • reputation systems • sales & marketing • Sales & marketing • semantic technologies • trust systems
ISBN-10	3-319-62373-7 / 3319623737
ISBN-13	978-3-319-62373-3 / 9783319623733
Zustand	Neuware