Customer Service on the Internet
John Wiley & Sons Inc (Verlag)
978-0-471-15506-5 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Many companies have realized that they can substantially reduce the cost of their customer service operations by shifting from telephone-based support to Internet-based support while maintaining the high quality of their support. Explaining the latest methods in Web customer support, this text is intended for customer support managers, marketing directors, and other middle managers who must determine their company's Internet strategy. It covers the technical and strategic issues, provides a cost/benefit analysis, and makes recommendations as to what type of information a company should make available and in what form. Other topics covered include: managing your corporation's image; managing the look and function of your Web site to encourage customer interaction; organizing your information and making it readily available; and managing online forums and answering customer questions.
JIM STERNE has been in high-tech marketing and sales for fifteen years and is a recognized leader in the field. He is founder of Target Marketing of Santa Barbara and specializes in creating Internet marketing strategies for Fortune 500 companies and entrepreneurs. He regularly speaks at Internet business conferences around the world, is a contributing editor to WebMaster magazine, and is the author of World Wide Web Marketing (also published by Wiley).
The Web Was Made for Customer Service; Customer Service in a Modern World; Publishing Your Company's Information on the Web via FAQs; Managing E-Mail When Customers Come Calling; Encouraging Customer Conversations; Improving Your Value; Knowing Your Customers as Individuals Again; Cisco Systems A Case Study; Starting Today/Planning for Tomorrow; Appendix.
| Erscheint lt. Verlag | 8.10.1996 |
|---|---|
| Zusatzinfo | Illustrations, form, port. |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 85 x 233 mm |
| Gewicht | 595 g |
| Einbandart | Paperback |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-15506-3 / 0471155063 |
| ISBN-13 | 978-0-471-15506-5 / 9780471155065 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
