Design/Redesign

Interactive Guide to Desktop and Online Publishing

Roger C. Parker (Autor)

Media-Kombination

256 Seiten

1996
John Wiley & Sons Inc
978-0-471-14194-5 (ISBN)

Infos

This is an interactive introduction to design principles, exploring both traditional print and online platforms. This book and software package uses a visual approach with before-and-after photos to demonstrate design concepts. The CD-ROM includes: interactive templates and exercises to try out design techniques; a complete set of commercial fonts; design templates, elements and online design examples; and a resource library of extra fonts and designs available for phone purchase.

Inhalt

PERSPECTIVE; Why Design / Redesign?; From Writer to Designer; Ten Ways Design Helps You Succeed; The Importance of Projecting a Consistent Image; INTRODUCING THE TOOLS OF THE TRADE; How Layout and White Space Work; How Type Works; How Color Works; Designing with Ink and Paper; Designing for the Internet; Ways to Improve Your Print and On-Screen Communications; CASE STUDY; One Company, Five Images; Using the Heritage Image to Appeal to Those in Search of the Past; Using the Eurostyle to Appeal to Contemporary Buyers; Experimenting with Other Images and Moving Forward on Your Own; Index.

Produkt-Details

• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Informatik ► Grafik / Design ► Desktop Publishing / Typographie
• Themenwelt: Mathematik / Informatik ► Informatik ► Netzwerke
• ISBN-10: 0-471-14194-1 / 0471141941
• ISBN-13: 978-0-471-14194-5 / 9780471141945
• Zustand: Neuware