E-Commerce for IT professionals

J. Botha, C. Bothma (Autoren)

Buch | Softcover

264 Seiten

2017
Juta Legal and Academic Publishers (Verlag)
978-1-4851-2466-5 (ISBN)

Lieferzeit auf Anfrage

Artikel merken

For e-commerce to work and be implemented successfully, specific skills and knowledge are required - in the fields of information and communications technology (ICT) and business and marketing management in particular. Research in South Africa indicates a growing need for training in managing e-commerce. This book attempts to train people in understanding the ICT principles that underlie e-commerce and e-commerce management against the background of this need, in a disciplined and dedicated way that aims to satisfy specific business needs and meet objectives.

Contents: Introduction to e-commerce; Creating web pages; The online customer; Establishing an e-commerce store; Marketing the e-commerce store; E-tailing; Managing e-CRM; Business-to-business e-commerce; E-commerce planning, strategy and management; Measuring e-commerce store success.

Erscheinungsdatum	10.02.2017
Verlagsort	Kenwyn
Sprache	englisch
Themenwelt	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	1-4851-2466-2 / 1485124662
ISBN-13	978-1-4851-2466-5 / 9781485124665
Zustand	Neuware