Pricing and consumption of digital content

Florian Uhl (Autor)

Buch | Softcover

24 Seiten

2016 | 16001 A. 1. Auflage
GRIN Verlag
978-3-668-34144-9 (ISBN)

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Seminar paper from the year 2016 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, University of Frankfurt (Main) (Marketing), course: Pricing-, Customer-, And Online Decision Making, language: English, abstract: A lot of publishers start to charge for digital content and refrain from offering digital content for free. This resulted from declining advertising rates for online space and decreasing subscription rates to print content. However, a lot of publishers fear that price increases lead to a decrease in demand and revenue. In this paper, I address the question of how to successfully implement prices for digital content.

Erscheinungsdatum	20.11.2016
Sprache	englisch
Maße	148 x 210 mm
Gewicht	49 g
Themenwelt	Mathematik / Informatik ► Informatik
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Schlagworte	consumption • digitalcontent • Digital Content • Medienwissenschaften • Pricing • Publishing
ISBN-10	3-668-34144-3 / 3668341443
ISBN-13	978-3-668-34144-9 / 9783668341449
Zustand	Neuware