Perfect Pages
Osborne/McGraw-Hill
978-0-07-881921-6 (ISBN)
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A practical work on the art and science of desktop publishing, written by two desktop publishers. It provides concise and practical tips and tricks to improve the quality of desktop published output for all sorts of publications. Readers learn how to produce attractive and readable newsletters, brochures, business documents, books and catalogues. The authors cover advanced topics such as working with multiple colours, preparing files for high resolution output, working with print shops and preparing projects to mail. A 16-page four-colour signature demonstrates the entire colour process and the accompanying disk contains a drawing programme.
Part 1 The professional look and DTP: history/background of DTP; definition of DTP; advantages and disadvantages. Part 2 A DTP system: choosing a platform; postscript and page-description languages; choosing hardware; choosing software; crossing platforms. Part 3 Planning your publication: research; choosing the vehicle; getting feedback. Part 4 Writing for readership: good content; benefit-oriented; making writing readable; tips on writing for specific audience, general audience, general public; editing by computer; style; proofreading. Part 5 Type: typesetting vs typewriting; typing for DTP; picking a typeface; rules of legibility; body type vs display type; alignment; WYSIWYG; bending and stretching type; making your own fonts. Part 6 Designing your publication: designers and computers; design basics; style sheets. Part 7 Painting and drawing: kinds of artwork; graphics programs; how to use artwork; style of artwork; electronic clip art. Part 8 Taking and using photos: how to take better photos; getting photos in your publication. Part 9 Scanning: how scanning works; scanning grayscale vs files size; resolution of scans file formats. Part 10: newsletters; advertisements; flyers, folders, posters, brochures; books and catalogues; business documents; paste-up; working with multiple colours; preparing files for high-resolution output; working with print shops; preparing project to mail; the future with DTP.
| Erscheint lt. Verlag | 1.9.1993 |
|---|---|
| Zusatzinfo | Col.ill. |
| Verlagsort | New York |
| Sprache | englisch |
| Themenwelt | Informatik ► Grafik / Design ► Desktop Publishing / Typographie |
| ISBN-10 | 0-07-881921-0 / 0078819210 |
| ISBN-13 | 978-0-07-881921-6 / 9780078819216 |
| Zustand | Neuware |
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