International Marketing in the Network Economy

A Knowledge-Based Approach

F. Kohlbacher (Autor)

Buch | Softcover

254 Seiten

2007 | 1st ed. 2007
Palgrave Macmillan (Verlag)
978-1-349-35408-5 (ISBN)

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.

Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research

Erscheinungsdatum	13.08.2016
Zusatzinfo	28 Illustrations, black and white; XX, 254 p. 28 illus.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Informatik ► Theorie / Studium ► Kryptologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-349-35408-2 / 1349354082
ISBN-13	978-1-349-35408-5 / 9781349354085
Zustand	Neuware