International Marketing in the Network Economy
A Knowledge-Based Approach
Seiten
2007
|
1st ed. 2007
Palgrave Macmillan (Verlag)
978-1-349-35408-5 (ISBN)
Palgrave Macmillan (Verlag)
978-1-349-35408-5 (ISBN)
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.
Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research
| Erscheinungsdatum | 13.08.2016 |
|---|---|
| Zusatzinfo | 28 Illustrations, black and white; XX, 254 p. 28 illus. |
| Verlagsort | Basingstoke |
| Sprache | englisch |
| Maße | 140 x 216 mm |
| Themenwelt | Informatik ► Theorie / Studium ► Kryptologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-349-35408-2 / 1349354082 |
| ISBN-13 | 978-1-349-35408-5 / 9781349354085 |
| Zustand | Neuware |
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