Beacon Technologies (eBook)

The Hitchhiker's Guide to the Beacosystem

Stephen Statler (Autor)

eBook Download: PDF

2016 | 1st ed.
XXXIV, 392 Seiten
Apress (Verlag)
978-1-4842-1889-1 (ISBN)

Infos

Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Solutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers-will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem:

•The disruptive implications of digital-physical convergence and the new applications it makes possible

•The key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology

•The new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth

•Other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID

•The Beacosystem framework for analyzing the proximity ecosystem

Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, VP Business Development, AccelerateIT

Mario Proietti, CEO, Location Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, Partner, Borenius Attorneys LLP

David Young, Chief Engineer, Radius Networks

Foreword by Asif Khan, President LBMA

Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

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Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.What You'll LearnUnderstand the disruptive implications of digital-physical convergence and the new applications it makes possibleReview the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technologyDiscover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealthSee other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFIDExamine the Beacosystem framework for analyzing the proximity ecosystemWho This Book Is ForSolutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmersStephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.Contributors:Anke Audenaert, CEO, FavritJohn Coombs, CEO, Rover LabsTheresa Mary Gordon, Co-Founder, tapGOconnectPhil Hendrix, Director, immrKris Kolodziej, President, IndoorLBSPatrick Leddy, CEO, PulsateBen Parker, VP Business Development, AccelerateITMario Proietti, CEO, Location SmartRay Rotolo, SVP OOH, GimbalKjartan Slette, COO, UnacastJarno Vanto, Partner, Borenius Attorneys LLPDavid Young, Chief Engineer, Radius NetworksForeword by Asif Khan, President LBMA

Produkt-Details

• Erscheint lt. Verlag: 16.6.2016
• Co-Autor: Anke Audenaert, John Coombs, Theresa Mary Gordon, Phil Hendrix, Kris Kolodziej, Patrick Leddy, Ben Parker, Mario Proietti, Ray Rotolo, Kjartan Slette, Jarno Vanto, David Young
• Zusatzinfo: XXXIV, 392 p. 218 illus., 193 illus. in color.
• Verlagsort: Berkeley
• Sprache: englisch
• Themenwelt: Informatik ► Netzwerke ► Sicherheit / Firewall
• Themenwelt: Mathematik / Informatik ► Informatik ► Theorie / Studium
• Themenwelt: Informatik ► Weitere Themen ► Hardware
• Schlagworte: AltBeacon • beacon • beacosystem • Eddystone • iBeacon • NFC • RFID • UriBeacon
• ISBN-10: 1-4842-1889-2 / 1484218892
• ISBN-13: 978-1-4842-1889-1 / 9781484218891