Creating a Brand Identity: A Guide for Designers

Catharine Slade-Brooking (Autor)

Buch | Softcover

160 Seiten

2016
Laurence King Publishing (Verlag)
978-1-78067-562-6 (ISBN)

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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.

Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.

Erscheint lt. Verlag	18.1.2016
Verlagsort	London
Sprache	englisch
Maße	190 x 230 mm
Gewicht	470 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-78067-562-3 / 1780675623
ISBN-13	978-1-78067-562-6 / 9781780675626
Zustand	Neuware