Typography

Paul Harris, Gavin Ambrose (Autoren)

Buch | Softcover

200 Seiten

2017 | 2nd edition
Bloomsbury Visual Arts (Verlag)
978-1-4742-2528-1 (ISBN)

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Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .

Introduction
1 A Brief History of Typography
The evolution of type/Theory and principles
2 Looking at Type
Where type is used/What is type?/Typefaces and fonts/
Typeface style/Italic or oblique?/Looking at a typeface/
Typeface anatomy/x-height/Absolute and relative measurements
Industry view: TOKY
3 Type Classification
Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/
Serif variations/Gothic typefaces/Gothic variations/Rounded variations/
Script typefaces/Graphic typefaces/Type classification for a digital age/
Industry view: Urban Influence
4 Choosing Type
Navigating the sea of type/Type families/Using multiple typefaces/
Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/
Drop and standing capitals/Special characters/Ligatures/
The right character for the job/Non-alphabetical typefaces/
Industry view: Triboro Design
5 Setting Type
Leading/Tracking/Kerning/Spacing/
Overprinting and knocking out/ Legibility and readability
Industry view: Designbolaget
6 Type Generation
Hand-drawn type/Building letterforms/Font generation/
Dynamic type for the screen
Industry view: Leftloft
7 Type Realization
Materials/Printing techniques/Print finishing
Industry view: Graphical House
Exercises
Glossary
Acknowledgements and credits
Index

Erscheint lt. Verlag	12.1.2017
Reihe/Serie	Basics Design
Zusatzinfo	200 colour illus
Verlagsort	London
Sprache	englisch
Maße	160 x 230 mm
Gewicht	500 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Informatik ► Grafik / Design ► Desktop Publishing / Typographie
ISBN-10	1-4742-2528-4 / 1474225284
ISBN-13	978-1-4742-2528-1 / 9781474225281
Zustand	Neuware