Practical Sitecore 8 Configuration and Strategy
Apress (Verlag)
978-1-4842-1237-0 (ISBN)
As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy:
Brings you up to speed onSitecore without requiring a training class.
Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
Rounds out existing sources of documentation with strategies and best practices from real-world experience.
What You'll Learn
How to manage content in Sitecore
How to create web forms and landing pages
How to optimize the site through personalization and A/B/N testing
How to use Sitecore for your marketing campaigns
How to leverage analytics for custom measurement/engagement strategies
How to create a robust governance plan for your Sitecore properties
Who This Book Is For
The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.
Phil Wicklund is a regional practice manager (responsible for the Sitecore team) at RBA, Inc. He provides managerial, operational, and profit/loss oversight across RBA's portals, business intelligence, enterprise social, collaboration, and managed services teams within RBA's North region. Phil started working in IT in 2003 and has since designed and deployed many dozens of large-scale enterprise solutions, including many for Fortune 50 companies. As a regional practice manager he owns the profit/loss for his practice which has him performing many activities beyond a typical technologist, such as ownership of a great employee experience, ensuring unparalleled customer satisfaction, opportunity tracking/planning in CRM, pre-sales solution alignment with customers, account strategies, go-to market strategies, marketing/promotion strategies, and fiscal budgetary responsibilities. Phil is currently in his 2nd year of Doctoral studies at the University of St. Thomas. Heworks to extend his studies in technology and business by deepening his understanding of Organizational Leadership, working toward a dissertation that combines the three disciplines. He hopes to graduate in late 2016 or spring of 2017.
Introduction to Sitecore.-The Content Editor.-Experience
Personalization.-Experience Optimization.-Marketing Campaign.-Web Forms for
Marketers.-Search Engine Optimization.-Analytics.-Security.-Governance.-Appendix.-
| Zusatzinfo | 6 Illustrations, color; 229 Illustrations, black and white; XX, 317 p. 235 illus., 6 illus. in color. |
|---|---|
| Verlagsort | Berkley |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Netzwerke |
| Informatik ► Office Programme ► Outlook | |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| ISBN-10 | 1-4842-1237-1 / 1484212371 |
| ISBN-13 | 978-1-4842-1237-0 / 9781484212370 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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