Success Secrets of the Online Marketing Superstars (eBook)

Mitch Meyerson (Autor)

eBook Download: EPUB

2015
328 Seiten
Entrepreneur Press (Verlag)
978-1-61308-302-4 (ISBN)

Infos

Eager business owners gain access to the playbooks of 23 of todays most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Autor

Mitch Meyerson is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet. He has been a featured expert on Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.

Inhalt

Table of ContentsPart I: Strategy, Conversion and Mindset1. Brian Clark - The New Rainmaker: The Power of a Personal Media Brand2. Jay Baer - Youtility: Why Smart Marketing Is About Help Not Hype3. John Jantsch - 7 Stages of Building A Total Online Presence4. Kim Garst - Creating Your Social Media Strategy5. Mitch Meyerson - Web Conversion: Keys To Turning Strangers Into Customers6. Sonia Simone - The No-Baloney Essentials of Content Marketing that Works7. Donna Mortiz – The Visual WebPart II: Getting Traffic8. Denise Wakeman - How to Use Short-Form Microcontent to Amplify Your Visibility on theWeb9. Barb Rozgonyi - Perfecting PR: How to Quickly Attract Attention, Clicks and Customers10. Brian Dean - SEO That Gets Results Today (and Tomorrow)11. Syed Balkhi -The Key To Building A Large Email List and Keep Them Wanting More12. Eric Ward - Linking Strategies for TrafficPart III: Leveraging Apps13. Andrea Vahl - How To Create and Implement a Facebook Strategy That Converts 14. Beth Hayden - Tapping The Power of Pinterest14. Lou Bortone --Video Marketing: How To Win In A World Gone Video15. Viveka von Rosen - LinkedIn Prospecting Strategies that Convert Connections intoClients16. Stephan J Hovnanian - GooglePlus: A Social Media Toolbox for Every Business17. Jason Van Orden - Podcasting For Business Success18. Sue B Zimmerman: Instagram For Business: How To Brand Your Business and Build aLoyal Following19. Kim Garst - It’s Time to Add Twitter to Your Core Marketing Strategy20. Bob Baker - How To Choose The Right Social Media For You21. Kim Dushinski - What You Need To Know About Mobile Marketing22. Ian Cleary - How To Build An Award Winning Blog in Six Months23. Craig Valentine - How to Build a Loyal Die-hard Following of People Waiting for Your Next Offer

Produkt-Details

• Erscheint lt. Verlag: 4.3.2015
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Leadership • Marketing
• ISBN-10: 1-61308-302-5 / 1613083025
• ISBN-13: 978-1-61308-302-4 / 9781613083024