Typographic Design (eBook)

Form and Communication

Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders (Autoren)

eBook Download: PDF

2014 | 6. Auflage
352 Seiten
John Wiley & Sons (Verlag)
978-1-118-71581-9 (ISBN)

Infos

Precise visual communication requires first-rate typographyskills

Typographic Design: Form and Communication, Sixth Editionis the latest update to the classic typography text that covers allaspects of designing with type. Revised to reflect the shift ingraphic design conception and understanding, the book contains abrand-new exploration of typography in media versus typography inmotion, and provides the latest information on emerging trends andtechnology in the design process. Full-color images showcase recentdesign examples and a companion website features a robustcollection of resources for students and instructors. Striking abalance between fundamental information and pivotal new knowledgeand ideas, the book provides the perfect basis for engaging newlearners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassingselection, placement, manipulation, and communication. An integralelement of the graphic designer's arsenal, typography skillstranslate across industry boundaries into print, video, film,television, packaging, advertising, digital design, and more.Typographic Design provides insight, information, andpractical instruction for every step in the process, from conceptto execution. Topics include:
* Letterforms, syntax, and legibility
* Communication and the typographic message
* Evolution and technology of typography
* Typographic design processes, and using the grid

The book also contains case studies that illustrate thesuccessful use of typography, demonstrating the impact of good typeon the overall design, and a listing of type specimens that exhibitgood communication through good design. Words are an important partof the human condition, and presentation can have a major impact onthe message. Graphic designers must be able to manipulate type toconvey precisely what's intended, and Typographic Design isa comprehensive guide to mastery.

Autor

Rob Carter is Professor Emeritus at Virginia CommonwealthUniversity, and has served as a visiting professor at the GerritRietveld Academy in Amsterdam. He is the author of AmericanTypography Today, Typographic Design: The GreatTypefaces, the five-volume Working with Type series, andDigital Color and Type. He is also coauthor of Meggs:Making Graphic Design History. The late Philip B. Meggs was School of the Arts ResearchProfessor at Virginia Commonwealth University; visiting faculty atSyracuse University and the National College of Art and Design inDublin, Ireland; and contributing editor to Print magazine.He authored more than a dozen books and 150 articles and papers ondesign and typography, including a section on graphic design inEncyclopedia Britannica. The late Ben Day was Professor Emeritus at VirginiaCommonwealth University. He also taught at Boston University andhad been a Visiting Designer at the University of Connecticut. Sandra Maxa is Director of the Graphic Design PostBaccalaureate Program at the Maryland Institute College of Art, hasserved as visiting faculty at the Pratt Institute, and has taughtat Parsons The New School for Design and at RutgersUniversity-Newark Mark Sanders is full-time faculty in the Graphic Designdepartment at Maryland Institute College of Art, has served asvisiting faculty at the Pratt Institute, and has taught at ParsonsThe New School for Design and at RutgersUniversity-Newark. Both Sandra and Mark are Partners at Q Collective, a visualcommunication and branding studio in New York and Baltimore.

Inhalt

Foreword
Rob Carter

Introduction

Acknowledgments

Chapter 1 The Evolution of Typography

Chapter 2 The Anatomy of Typography

Chapter 3 Legibility

Chapter 4 The Typographic Grid

Chapter 5 Syntax and Communication

Chapter 6 The Typographic Message

Chapter 7 Typography and Media

Chapter 8 Typography and Screen

Chapter 9 Typography in Time and Motion

Chapter 10 Case Studies in Typographic Design

Chapter 11 Typographic Design Education

Chapter 12 Typographic Design Process

Chapter 13 Typographic Specimens

A Chronology of Typeface Designs

Glossary

Bibliography

Picture Credits

Produkt-Details

• Erscheint lt. Verlag: 2.10.2014
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Schulbuch / Wörterbuch ► Lexikon / Chroniken
• Themenwelt: Informatik ► Grafik / Design ► Desktop Publishing / Typographie
• Themenwelt: Technik ► Architektur
• Schlagworte: Design • Grafikdesign • Graphic Design
• ISBN-10: 1-118-71581-0 / 1118715810
• ISBN-13: 978-1-118-71581-9 / 9781118715819