B2B
How to Build a Profitable E-commerce Strategy
Seiten
2002
Perseus Books (Verlag)
978-0-7382-0522-9 (ISBN)
Perseus Books (Verlag)
978-0-7382-0522-9 (ISBN)
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.
Erscheint lt. Verlag | 6.6.2002 |
---|---|
Verlagsort | Boulder |
Sprache | englisch |
Maße | 155 x 226 mm |
Gewicht | 306 g |
Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-7382-0522-2 / 0738205222 |
ISBN-13 | 978-0-7382-0522-9 / 9780738205229 |
Zustand | Neuware |
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