Owner's Guide to a Small Business Website
How To Books Ltd (Verlag)
978-1-84528-521-0 (ISBN)
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.
This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes
- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards
Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a reputation as a problem-solver, and for explaining complex technical issues in an easy, jargon-free way that people understand. Lisa lives in Rawtenstall and is a former mentor for the National Enterprise Allowance (NEA) Scheme, a government-led scheme that helps unemployed people who have the right skills to set up their own business.
0: Preface
1: Understanding the importance of a good website
2: The growing importance of mobile-friendly websites
3: Understanding the legal requirements
4: Understanding domain names
5: Meeting your website designer/developer
6: Getting to know basic search engine optimization (SEO)
7: Understanding hosting
8: 'This site may harm your computer'
9: DIY websites - and avoiding pitfalls
10: You have your website - now what?
Appendix 1: Glossary of terms
Appendix 2: Useful references and links
Appendix 3: Sources and acknowledgements
0: Index
| Erscheint lt. Verlag | 15.5.2014 |
|---|---|
| Zusatzinfo | 28 screenshots, 4 charts and 3 tables |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 131 x 195 mm |
| Gewicht | 176 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Schlagworte | Kleinbetrieb; Ratgeber • Website; Einführung |
| ISBN-10 | 1-84528-521-2 / 1845285212 |
| ISBN-13 | 978-1-84528-521-0 / 9781845285210 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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