m-business
The Race to Mobility
Seiten
2001
McGraw-Hill Inc.,US (Verlag)
978-0-07-138078-2 (ISBN)
McGraw-Hill Inc.,US (Verlag)
978-0-07-138078-2 (ISBN)
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This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It is intended to be both strategic and business orientated, explaining "why" rather than "what" or "how to".
The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining "why" rather than "what" or "how to". The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.
The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining "why" rather than "what" or "how to". The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.
Structural migration - moving from e-commerce to m-commerce; mobile business trends - why and why now?; mobile business models; wireless Internet portals solutions; mobile CRM solutions - customer facing solutions; v-commerce or speech commerce; supply chain solutions; wireless location based business models; wireless content models - any content, any device, anywhere; mobile infrastructure providers; how do you create your m-commerce strategy?; m-commerce blueprint formulation.
| Erscheint lt. Verlag | 1.10.2001 |
|---|---|
| Reihe/Serie | Brill's Japanese Studies Library ; 15 |
| Zusatzinfo | 20 illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 157 x 229 mm |
| Gewicht | 640 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 0-07-138078-7 / 0071380787 |
| ISBN-13 | 978-0-07-138078-2 / 9780071380782 |
| Zustand | Neuware |
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