Business the Amazon.com Way

Secrets of the Worlds Most Astonishing Web Business

Rebecca Saunders (Autor)

Buch | Softcover

232 Seiten

2001 | 2nd edition
Capstone Publishing Ltd (Verlag)
978-1-84112-155-0 (ISBN)

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Amazon revolutionized the way the world buys books. And now, after having toppled the bookselling giants on--line, Amazona s leader, Jeff Bezos, is now taking Amazon. com into uncharted territory.

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Rebecca Saunders is a freelance journalist based in New York City.

Introduction: The Sam Walton of the Web

One: Live and Breathe E-Commerce

Two: Hire and Keep Employees Happy

Three: Focus

Four: Brand the Site

Five: Get and Keep Customers by Offering Great Value

Six: Develop Unbeatable Logistics

Seven: Stay Lean

Eight: Practice Technoleverage

Nine: Innovation and Enlightened Adaptation

Ten: Grow With the Best

Eleven: Where Do We Go From Here?

Index

Erscheint lt. Verlag	29.10.2001
Reihe/Serie	Big Shots Series
Verlagsort	Oxford
Sprache	englisch
Maße	138 x 216 mm
Gewicht	312 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-84112-155-X / 184112155X
ISBN-13	978-1-84112-155-0 / 9781841121550
Zustand	Neuware