Protecting Your Company's Intellectual Property
A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets
Seiten
2001
Amacom (Verlag)
978-0-8144-0601-4 (ISBN)
Amacom (Verlag)
978-0-8144-0601-4 (ISBN)
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"Intellectual property" is often a company's most valuable asset. This guide offers a look at how to protect the four key areas of intellectual property: trademarks, copyrights, patents and trade secrets (including customer lists, marketing plans and other in house documents).
This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.
This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.
Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.
| Erscheint lt. Verlag | 16.5.2001 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 182 x 256 mm |
| Gewicht | 680 g |
| Themenwelt | Informatik ► Netzwerke ► Sicherheit / Firewall |
| Recht / Steuern ► EU / Internationales Recht | |
| Recht / Steuern ► Privatrecht / Bürgerliches Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-8144-0601-7 / 0814406017 |
| ISBN-13 | 978-0-8144-0601-4 / 9780814406014 |
| Zustand | Neuware |
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