Starting an Online Business For Dummies (eBook)

Greg Holden (Autor)

eBook Download: PDF

2013 | 7. Auflage
456 Seiten
John Wiley & Sons (Verlag)
978-1-118-65194-0 (ISBN)

Infos

Mind your business with this updated edition of the
bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then,
you're already on your way to starting your very own online
business. This fun and friendly guide can help you turn your big
idea into big bucks whether you're expanding your real-world
storefront online or creating your own virtual startup. Starting
an Online Business For Dummies, 7th Edition will show you how
to identify a market need, choose a web hosting service, implement
security and privacy measures, open up shop, and start promoting to
the world.

* Covers the latest trends and techniques for online
discoverability - from social media marketing to search engine
rankings, online couponing to optimization for mobile
devices, and beyond

* Highlights business issues that are of particular concern to
online entrepreneurs

* Walks you through the best practices of successful online
businesses, including customer service, marketing, analytics, and
website optimization tools

* Provides advice on choosing an e-commerce platform, protecting
your domain name, securing trademarks, working with vendors and
distributors, and keeping your customer's personal data safe

There's no time like now to start a new endeavor and no guide
like Starting an Online Business For Dummies, 7th Edition to
get your online business going.

Autor

Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.

Inhalt

Introduction 1

Part I: Launching Your Online Business 9

Chapter 1: New Tools and Strategies for Your Online Business 11

Chapter 2: Opening Your Online Business 31

Chapter 3: Choosing and Equipping Your New E-Business 57

Chapter 4: Selecting Your E-Commerce Host and Design Tools 79

Part II: Creating a Business Website 107

Chapter 5: Organizing Your Business Presence and Attracting Customers 109

Chapter 6: Making Shopping Easy on Your E-Commerce Site 147

Chapter 7: Accepting Payments 173

Chapter 8: Communicating with Customers and Building Loyalty 197

Chapter 9: Sourcing Worldwide for Your Business 219

Part III: Social Networking and Marketing 233

Chapter 10: Advertising and Publicity: The Basics 235

Chapter 11: Search Engine Optimization 257

Chapter 12: Location, Location, Location Marketing 283

Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 299

Part IV: Expanding Beyond Your Website 313

Chapter 14: Selling on Amazon.com and eBay 315

Chapter 15: Moving to Specialty Marketplaces 347

Chapter 16: Managing and Growing Your Online Business 365

Part V: Keeping Your Business Legal and Fiscally Responsible 379

Chapter 17: Keeping It All Legal 381

Chapter 18: Online Business Accounting Tools 397

Part VI: The Part of Tens 413

Chapter 19: Ten Ways to Reach Mobile Shoppers 415

Chapter 20: Ten Ways to Develop a Platform 421

Index 427

Produkt-Details

• Erscheint lt. Verlag: 10.6.2013
• Sprache: englisch
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Mathematik / Informatik ► Informatik ► Theorie / Studium
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Schlagworte: Computer Science • Informatik • Internet • internet business
• ISBN-10: 1-118-65194-4 / 1118651944
• ISBN-13: 978-1-118-65194-0 / 9781118651940