The Little Fish Guide to Writing Your Own Website

Web Copywriting Tips for Startups, Entrepreneurs, Business Owners and Marketers

Jackie Barrie (Autor)

Buch | Softcover

104 Seiten

2013
Comms Plus (Verlag)
978-0-9565933-5-1 (ISBN)

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Web copywriting tips for startups, entrepreneurs, business owners & marketers

Today, most businesses have a Content Management System (CMS) website, or use a tool such as Wordpress to build their own.However, if you don't get your web content right, you might be losing custom. This book tells you what you need to know about web copywriting - both to get found on search engines, and to convert site visitors into customers.

Jackie Barrie is a writer, speaker and trainer who provides marketing and copywriting services to small businesses throughout the UK. She specialises in making complex information appear simple, and calls it 'writing without waffle'.

Glossary Introduction Defining copywriting Long copy v short copy Before you start Writing your Home page Writing your 'About us' page What NOT to write on your 'About us' page Writing your product pages for e-commerce Going viral Other important web pages Web copy DOs and DON'Ts Legal considerations Updating your existing website Web design tips The power of video Search engine optimisation (SEO) made simple Choosing your URL Finding your best keywords How to optimise a web page Discovery questions Continuous improvement The future of websites About Jackie Barrie Appendix A: Sample Home page copy Appendix B: Sample calls to action Appendix C: Sample 'About us' copy Appendix D: Sample 'Why choose us' copy Appendix E: Sample (long) product copy

Erscheint lt. Verlag	11.4.2013
Reihe/Serie	The Little Fish Guides ; 3
Zusatzinfo	illustrations (black and white)
Verlagsort	Beckenham
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Informatik ► Web / Internet ► Web Design / Usability
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	0-9565933-5-6 / 0956593356
ISBN-13	978-0-9565933-5-1 / 9780956593351
Zustand	Neuware