Smarter Startup, The (eBook)

A Better Approach to Online Business for Entrepreneurs

Neal Cabage, Sonya Zhang (Autoren)

eBook Download: EPUB

2013 | 1. Auflage
99998 Seiten
Pearson Education (Verlag)
978-0-13-337273-1 (ISBN)

Infos

It is easier to start a business now than at any time in modern history—particularly online. The cost and complexity of launching a startup have fallen precipitously compared to even a decade ago, but because it's so inexpensive, a lot of people are doing it. And you're not just competing with other startups in your own backyard—you're up against every online startup around the world. Thus it is important to take a strategic approach to starting your online business. This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succeed as well as common pitfalls and how to avoid them. The result is a guide that will help you strategically discover and build a startup. You'll learn:

• Why some entrepreneurs are luckier than others

• The POEM framework for idea evaluation

• A Lean approach to market discovery

• The significance of timing and how to master it

• To understand the core online business models

• To Identifying the most effective marketing channels

• User engagement and conversion optimization

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Why do some startups succeed while other do not?In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Produkt-Details

• Erscheint lt. Verlag: 27.2.2013
• Sprache: englisch
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-13-337273-1 / 0133372731
• ISBN-13: 978-0-13-337273-1 / 9780133372731