Blogging to Drive Business (eBook)

Create and Maintain Valuable Customer Connections

Rebecca Bollwitt, Eric Butow (Autoren)

eBook Download: EPUB

2012 | 1. Auflage
99998 Seiten
Pearson Education (Verlag)
978-0-13-310358-8 (ISBN)

Infos

Plenty of businesses are already blogging, and millions more are considering creating blogs. This no-nonsense, how-to guide shows how to go beyond 'one-size-fits-all' business blogging to get the job done right. Readers will learn how to define clear goals, create the right formats and content, and choose the right tools - including state-of-the-art Web 3.0 tools that offer powerful competitive advantage. They will also learn tools and strategies for measuring return on investment, blog design, and blogging guidelines. Eric Butow and Rebecca Bollwitt draw on their own extensive experience, as well as the experience of innovative business bloggers from Adidas, Wal-Mart, Google, HP, BusinessWeek, and many other leading companies. Writing for everyone in the business - not just marketing and PR - they show how to: ' Create a comprehensive blogging strategy ' Integrate blogging with other offline and online marketing tools ' Use blogs to drive customers and prospects to the business ' Push information to customers via RSS ' Create thriving online communities - and listen to their invaluable feedback ' Mobile blogging for both tablets and smartphones ' Utilize podcasts, vlogs, microblogging, and other new techniques 'Discover how blogs help foster interaction between their business and their customers as well as other businesses ' Leverage Web 3.0 widgets, mashups, personal agents, and semantic web technologies, and much more

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BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU'LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community-and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Produkt-Details

• Erscheint lt. Verlag: 25.9.2012
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-13-310358-7 / 0133103587
• ISBN-13: 978-0-13-310358-8 / 9780133103588