Google Analytics (eBook)

Mary E. Tyler, Jerri L. Ledford (Autoren)

eBook Download: PDF

2006 | 1. Auflage
316 Seiten
John Wiley & Sons (Verlag)
978-0-470-10544-3 (ISBN)

Infos

You know you need to analyze the success of your Web site, but how?Do you even know what to look for? Is there a tool powerful enoughto help you evaluate your marketing efforts, products, andservices, but simple enough to use if you're not a propeller-head?Google Analytics is that tool, and this is the handbook you needto make it work for you. Learn to set up Google Analytics,understand the reports it generates, and use the information tomake your Web site a real asset to your business.* Get familiar with the concept of analytics, what GoogleAnalytics offers, and how it compares to popular site statisticsprograms.* Learn to set up the program, navigate the interface, understandfilters, and use goal-setting features.* Integrate Google Analytics with Google AdWords.* Make the most of reporting dashboards.* Find out how to use analytics for marketing and contentoptimization.* Understand what each type of report means and how to interpretit.* Explore how other companies have used analytics to improve siteperformance.* Investigate how to use Google Analytics for complete e-commerceanalysis.Order your copy today and make your Web site work for you!

Autor

Mary E. Tyler is a professional technology journalist and aformer software and Web developer. Her areas of expertise includeOpen Source, enterprise software, intellectual property, andanything Macintosh.Jerri L. Ledford is a freelance business technologywriter whose work has appeared in Information Security Magazine, ITManager's Journal, Network World, CRM Magazine, and manyothers.

Inhalt

Introduction.PART I: BASIC ANALYTICS.Chapter 1. Why Analytics?Chapter 2. Analytics and AWStats.Chapter 3. Oh, No! More AWStats!PART 2: SETTING UP GOOGLE ANALYTICS.Chapter 4. Getting Started.Chapter 5. The Settings Dashboard.Chapter 6. Filtering Your Data.Chapter 7. Using Analytics Goals.Chapter 8. AdWords Integration.PART 3: THE REPORTING DASHBOARDS.Chapter 9. The Executive Dashboard.Chapter 10. The Marketer Dashboard.Chapter 11. The Webmaster Dashboard.PART 4: MARKETING OPTIMIZATION.Chapter 12. Unique-Visitor Tracking.Chapter 13. Visitor Segmenting.Chapter 14. Marketing Campaign Results.Chapter 15. Search-Engine Marketing.PART 5: CONTENT OPTIMIZATION.Chapter 16. Ad Version Testing.Chapter 17. Content Performance.Chapter 18. Navigational Analysis.Chapter 19. Goals & Funnel Process.Chapter 20. Web Design Parameters.PART 6: E-COMMERCE ANALYSIS.Chapter 21. Commerce Tracking.Chapter 22. Loyalty & Latency.Chapter 23. Revenue Sources.Chapter 24. Product Merchandising.Index.

Rezensionen

"... a good, in-depth guide to this service and all of its varioussettings." (Jem Matzan, TheJemReport.com, January 2007)"...invaluable...If you are starting out with Analytics,or even if you are reasonably expert, this book is well worth theinvestment." (Performance Measurement and Metrics, May2007)

Produkt-Details

• Erscheint lt. Verlag: 21.6.2007
• Sprache: englisch
• Themenwelt: Informatik ► Web / Internet ► Suchmaschinen / Web Analytics
• Schlagworte: Allg. Internet • Computer-Ratgeber • End-User Computing • Internet General
• ISBN-10: 0-470-10544-5 / 0470105445
• ISBN-13: 978-0-470-10544-3 / 9780470105443