The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

Ian Greenleigh (Autor)

Buch | Softcover

256 Seiten

2013
McGraw-Hill Professional (Verlag)
978-0-07-181673-1 (ISBN)

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Helps you skip the line at the front door and unlock privileged access to top influencers and decision makers. This book reveals how to detect and walk right through the social media side doors that lie hidden in plain sight - to forge valuable relationships, create business opportunities, and raise your thought leader profile.

Skip the line at the front door and unlock privilegedaccess to top influencers and decision makersBarriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But socialmedia side doors--alternate avenues of access through social media—have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.

In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI.

"One of the most informative and effective social media books I've ever read." -- Joe Fernandez, CEO and cofounder of Klout

"Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide." -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck

Ian Greenleigh is a social media strategist whose words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, and Seth Godin’s The Domino Project. Visit daretocomment.com and follow him at @be3d.

Acknowledgments vii
Introduction
My Story 1
Chapter 1
Gatekeeping and Access 7
Chapter 2
From the Outside, Looking In 29
Chapter 3
I Hate “Networking” 59
Chapter 4
Walking Through the Social Media Side Door 79
Chapter 5
From the Inside, Looking Out 97
Chapter 6
Egomania 119
Chapter 7
Access, Influence, and the Social-Industrial Revolution 137
Chapter 8
The Birth of Big Social 163
Chapter 9
Media Ladders and the Art of the Newsjack 171
Chapter 10
Secrets of Social Advertising 187
Chapter 11
The Future of Access and Influence 203
Quick Reference
Tools and Techniques 215
Notes 229
Index 237

Erscheint lt. Verlag	16.10.2013
Zusatzinfo	15 Illustrations
Sprache	englisch
Maße	160 x 226 mm
Gewicht	349 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-07-181673-9 / 0071816739
ISBN-13	978-0-07-181673-1 / 9780071816731
Zustand	Neuware