Social Media Marketing (eBook)

An Hour a Day

Dave Evans (Autor)

eBook Download: EPUB

2010 | 1. Auflage
380 Seiten
John Wiley & Sons (Verlag)
978-0-470-43933-3 (ISBN)

Infos

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Autor

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

Produkt-Details

• Erscheint lt. Verlag: 15.11.2010
• Vorwort: Susan Bratton
• Sprache: englisch
• Themenwelt: Informatik ► Web / Internet ► Social Web
• Schlagworte: Allg. Internet • Computer-Ratgeber • End-User Computing • Internet • Internet General
• ISBN-10: 0-470-43933-5 / 0470439335
• ISBN-13: 978-0-470-43933-3 / 9780470439333