Present Yourself

Using SlideShare to Grow Your Business

Kit Seeborg, Andrea Meyer (Autoren)

Buch | Softcover

224 Seiten

2013
O'Reilly Media, Inc, USA (Verlag)
978-1-4493-4236-4 (ISBN)

Artikel merken

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.

Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.

Learn the latest trends and technologies for visual communication in business
Discover how SlideShare works, and get started with your own account
Use SlideShare to plan, execute, and provide follow-up for event presentations
Share your wealth of content to promote trust in your company or brand
Anticipate a customer’s needs with knowledge-rich content about their market
Collaborate with colleagues and conduct online business research
Explore how presentations can help you recruit, hire, or get hired

Kit Seeborg, as the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the “voice of SlideShare.” She continues to engage with the world’s leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW. Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.

Andrea Meyer is an award-winning speaker, writer and ghostwriter. Known for her practical, how-to style, she has traveled to 40 countries speaking and writing about innovation and how to get breakthrough insights. She founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., InnoCentive, AARP and OECD. Andrea has contributed to 35 books on business, innovation and psychology. She has an M.S. in Information Science, is a member of Mensa, and is listed in Who’s Who in America.

Chapter 1 Visual Thinking in Business
Visual Information Is Easier to Process
Evolution of Visual Thinking
Accessibility of Images
Visual Objects
Visual Note Taking
Slide Presentations in Visual Business
The New World of Social Sharing
Chapter 2 Getting Started
Create a SlideShare Account
Create Your Profile
PRO Accounts
Upload and Edit a Presentation
Embed SlideShare Presentations on LinkedIn
Get More Views with Widgets and Badges
Chapter 3 Events and Public Speaking
Speaking at Industry Conferences
SlideShare Across the Conference Lifespan
Publicize Your Event with Presentations
Discussion Panels
The Unconference
Lightning Presentations
TED and TEDx
The Investor Pitch Event
Chapter 4 Content Marketing
Identifying Sources of Content
Your Presentation Content Strategy
Storytelling in Presentations
Search Engine Optimization
Content Curation
Chapter 5 Sell, Sell, Sell
Lead Generation
Presentations in the Entire Sales Cycle
Chapter 6 Research and Collaboration
Using SlideShare for Research
Using SlideShare for Collaboration
Chapter 7 Recruiting, Hiring, and Getting Hired
Your Traditional Résumé Belongs on Nontraditional Platforms
Let’s Get Visual
Design Portfolio
Four Locations for Your Résumé and Portfolio
Build Your Network with the Power of Weak Ties
Your Public Speaking Strategy
Create Your Presentation Personality
Ease into Public Speaking with Meetup
Not a Public Speaker? You Still Need Presentations
Chapter 8 Organizational Outreach and Communication
SlideShare for Startups
SlideShare for Nonprofits
SlideShare for Journalists
SlideShare for Government
Appendix About the Authors

»Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book.« Nancy Duarte, CEO of Duarte, Inc. & Award-Winning Author

»Now that all companies are media companies, one key tool on your workbench should be SlideShare. ›Present Yourself‹ gives you the strategy, fundamentals, and tactics to best move your content strategy forward.« Jeremiah Owyang, Industry Analyst & Partner at Altimeter Group

»There is an art to sharing content and getting noticed on SlideShare. There is no better guide than ›Present Yourself‹ on your road to discovering how to use SlideShare for fun and profit.« Rashmi Sinha, Cofunder and CEO of SlideShare

Erscheint lt. Verlag	16.7.2013
Verlagsort	Sebastopol
Sprache	englisch
Maße	152 x 229 mm
Gewicht	413 g
Einbandart	kartoniert
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik
	Informatik ► Grafik / Design ► Desktop Publishing / Typographie
	Informatik ► Office Programme ► Powerpoint
	Informatik ► Office Programme ► OpenOffice
	Informatik ► Web / Internet ► Social Web
ISBN-10	1-4493-4236-1 / 1449342361
ISBN-13	978-1-4493-4236-4 / 9781449342364
Zustand	Neuware