Google AdWords For Dummies (eBook)

Howie Jacobson, Joel McDonald, Kristie McDonald (Autoren)

eBook Download: EPUB

2011 | 3. Auflage
432 Seiten
John Wiley & Sons (Verlag)
978-1-118-23024-4 (ISBN)

Infos

The fun and friendly guide on getting the most value out of your
AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
practices.

* Boasts approximately 85 percent updated or new content

* Updates popular topics such as experiments, ad extensions,
feeds for e-commerce, mobile advertising, advanced ad writing, and
more

* Incorporates changes to the AdWords interfaces

* Shares best practices in split testing, opt-in landing page
structure, and ad group structure

* Reviews new, free tools included in AdWords as well as new and
improved third-party tools

With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!

Autor

Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.

Inhalt

Introduction

Part I: Becoming a Google Advertiser 9

Chapter 1: Profiting from the Pay Per Click Revolution 11

Chapter 2: Setting Up Your AdWords Account 27

Chapter 3: Managing Your AdWords Account 39

Part II: Preparing Your AdWords Campaign 53

Chapter 4: Sizing Up Your Online Market 55

Chapter 5: Reading the Mind of Your Market 83

Chapter 6: Measuring What Matters with Conversion Tracking
101

Part III: Launching Your First Campaign 115

Chapter 7: Setting Up Your First Campaign 117

Chapter 8: Writing Magnetic Ads 137

Chapter 9: Giving Your Customer a Soft Landing on Your Website
163

Part IV: Managing Your AdWords Campaigns 185

Chapter 10: Saving Time with AdWords Editor 187

Chapter 11: Improving Your Campaigns through Keyword Management
205

Chapter 12: Cornering the Local Market 227

Chapter 13: Analyzing the Numbers for Maximum Performance
247

Part V: Expanding and Leveraging Your Results 275

Chapter 14: How You Can't Help Becoming an Advertising
Genius 277

Chapter 15: Making More Sales with Google Website Optimizer
293

Chapter 16: Cloning Your Campaigns for Greater Precision 317

Chapter 17: Following Your Best Prospects around the Web 339

Part VI: The Part of Tens 371

Chapter 18: The Ten (or So) Most Serious AdWords Mistakes
357

Chapter 19: Ten (or So) AdWords Case Studies 367

Index 383

Produkt-Details

• Erscheint lt. Verlag: 14.11.2011
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Schlagworte: Allg. Internet • Computer-Ratgeber • End-User Computing • Internet • Internet General
• ISBN-10: 1-118-23024-8 / 1118230248
• ISBN-13: 978-1-118-23024-4 / 9781118230244