E-shock 2000
The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers
Seiten
1999
|
2nd Revised edition
Palgrave Macmillan (Verlag)
978-0-333-80233-5 (ISBN)
Palgrave Macmillan (Verlag)
978-0-333-80233-5 (ISBN)
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This text analyzes the impact of the electronic shopping revolution on retailers and manufacturers and the strategic options available. Revised and updated, it takes account of developments such as digital television, and includes interviews with leading players in electronic shopping.
"E-Shock" analyzed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated edition, the author takes account of developments such as digital television, and includes interviews with some of the leading players in electronic shopping, including Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
"E-Shock" analyzed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated edition, the author takes account of developments such as digital television, and includes interviews with some of the leading players in electronic shopping, including Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
Overview: the key conclusions definitions and consumer trends; learning from the pioneers in electronic selling; future growth in electronic shopping - look out for 2005!; the ES test - how to tell how much your business is going to be affected; how can retailers respond? - ten strategic options for retailers; the store of the future; rapidly improving technology meets growing consumer demand; the world is changing - assets to knowledge; structural difficulties with the Internet will be overcome; how can manufacturers respond? - manufacturers' ten strategic options; the new marketing imperatives - marketing in the electronic age; setting the strategy and mobilizing the organization; the next wave in electronic shopping.
| Erscheint lt. Verlag | 18.11.1999 |
|---|---|
| Zusatzinfo | illustrations (some colour) facsim., colour map, colour plan |
| Verlagsort | Basingstoke |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 478 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft | |
| ISBN-10 | 0-333-80233-0 / 0333802330 |
| ISBN-13 | 978-0-333-80233-5 / 9780333802335 |
| Zustand | Neuware |
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