Pinterest for Business
Que Corporation,U.S. (Verlag)
978-0-7897-4992-5 (ISBN)
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Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!
LEARN HOW TO:
• Make the right first moves after you’ve signed up for Pinterest
• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more
• Quickly set up your branded Pinterest business page
• Weave a visual statement that attracts users and convinces them to insert their own stories
• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience
• Use Pinterest to “show and tell,” and leverage the powerful psychology of images
• Create a word-of-mouth Pinterest network that goes viral
• Win by “pinning” within Pinterest’s most important categories
• Reach “the power behind the pins”
• Stand out on a crowded “pinboard”
• Use infographics to communicate more information and encourage more repinning
• Replace costly conventional advertising with inexpensive Pinterest campaigns
• Supercharge your Twitter and Facebook marketing by integrating Pinterest
• Understand Pinterest’s etiquette and avoid its pitfalls
Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.” Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.
1 Welcome to Pinterest 1
What Is Pinterest? 3
Why Pinterest? 4
The Pinterest Home Page 6
Navigation. 6
Search 6
Center Menus 6
Pins 7
A Pinterest Timeline 7
Pinterest Lingo 9
What Is a Pin? 10
Liking a Pin and Repinning a Pin 11
Followers 12
Setting Up Your Pinterest Account 13
Pinterest Timeline App 15
Installing the Pinner 16
What Is the Pinner? 16
How to Edit a Pin 18
How to Pin Facebook Photos from Facebook 18
Navigating the Pins 20
The Importance of Fresh Pins 21
All That Makes a Pin a Pin 21
Describing Your Pin 22
Twitter Compatibility with Pinterest 23
Tracking Your Pins 24
Pinterest Categories 24
What Are Boards? 25
Exploring Boards Using Search Bar 26
Demographics of Pinterest 27
2 Integrating Pinterest in Your Businesses 29
Creating a Business Page on Pinterest 30
Branding Your Pinterest Account 30
What Names Should I Group My Boards
with and Why? 31
Understanding Your Product and Demographics 33
What Should I Post for My Brand and Why? 35
Informative Infographics 38
Pinning Versus Repinning for Your Brand Boards 39
How Do I Place a Pinterest Button on My Website? 40
Tracing Your Pinterest Traffic 42
3 Pinpointing Your Target: Captivating Your Audience 45
The Image Theory 47
Images’ Effects on Purchasing 48
The Psychology of Images 49
Why Do I Need Great Images? 52
4 Pinpointing Your Industry 57
Understanding Your Brand 59
If Your Company Were a Car, What Would It Be? 59
If Your Company Were a Celebrity, Who Would It Be? 59
If Your Company Were an Animal, What Would It Be? 60
Marketing Your Brand 61
Defining Your Purpose 62
Defining Your Customer 64
Who Is Pinning What? 65
B2C Model 66
From the Field 67
B2B Model 72
Nonprofit Organizations 76
Where Do You Fall in Line? 78
Business Sectors 78
5 Winning by Pinning 81
Putting It to Practice 101
Eric Himel 101
Simple Truths 102
Better Whey of Life 103
Olympia Fields Dental Associates 104
SocialTechPop 104
6 Still Winning by Pinning 107
7 Relentless Reach: The Power Behind Your Pins 127
Perfecting Your Pins 128
Restrictions That Affect How You
Create Images 129
Flash and Pinterest 129
Image Size 130
Tagging Pins and Descriptions 130
Tracking Your Pins’ Progress 131
Email Marketing with Pinterest 134
Using Email to Announce Your Pinterest
Presence 135
Placing a “Pin This” Icon 136
Coordinating New Boards or Pins Around
Email Deployment 136
Pinterest in Print 136
8 Viralocity: How to Improve the Reach of Your Pins 139
Going Viral 140
Decoding the Equation 141
Infographics 142
Using Word of Mouth 144
9 Playing Well with Others: Pinterest and Other Social Media Platforms 167
Putting Pinterest at the Heart of Your Social Strategy 168
Integrating Social Media Platforms 169
Facebook 170
Twitter 171
LinkedIn 172
Reddit 172
YouTube/Vimeo 173
10 The Bright Pin: Standing Out on a Crowded Pinboard 175
SEO and Back Links 176
The Video Frontier 181
11 Pinterest Etiquette: Staying on Pinners’ Good Side 191
Following the Rules 192
Create a Descriptive Caption 192
Remember R-E-S-P-E-C-T 192
Cite Sources for Your Links 192
Report Spammers 193
Don’t Smother Your Audience 193
Avoid Pinning Addiction 193
The Legality of Pinterest 193
Pinterest’s Do’s and Don’ts 199
12 Pinning Your Future 201
Index 209
| Erscheint lt. Verlag | 23.8.2012 |
|---|---|
| Sprache | englisch |
| Maße | 150 x 230 mm |
| Gewicht | 332 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7897-4992-0 / 0789749920 |
| ISBN-13 | 978-0-7897-4992-5 / 9780789749925 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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