Social Media Audit
Measure for Impact
Seiten
2012
|
2013 ed.
Springer-Verlag New York Inc.
978-1-4614-3602-7 (ISBN)
Springer-Verlag New York Inc.
978-1-4614-3602-7 (ISBN)
Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities.
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Introduction.- Cost Analysis: Facebook and Google Plus.- Preparing for the Social Media Audit.- Scope and Focus of the Social Media Audit.- Develop and Manage Process.- Governance, Compliance and Maintenance of the Process.- Evaluating the Process - Quality Assurance.- Continuous Improvement.- Conclusion.
| Erscheint lt. Verlag | 29.10.2012 |
|---|---|
| Reihe/Serie | SpringerBriefs in Computer Science |
| Zusatzinfo | 2 Illustrations, black and white; IX, 106 p. 2 illus. |
| Verlagsort | New York, NY |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Informatik ► Office Programme ► Outlook | |
| Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Audit • Cost-Benefit Analysis • Facebook • Google • Internet Marketing • Key Metrics • Key Performance Indicators • KPI • performance review • Social Media • Social media Audit • Social Networking • Social Web • Strategic Management • Twitter • Web Analytics • Web Marketing |
| ISBN-10 | 1-4614-3602-8 / 1461436028 |
| ISBN-13 | 978-1-4614-3602-7 / 9781461436027 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Buch | Hardcover (2012)
Westermann Schulbuchverlag
CHF 44,90
Schulbuch Klassen 7/8 (G9)
Buch | Hardcover (2015)
Klett (Verlag)
CHF 29,90
Buch | Softcover (2004)
Cornelsen Verlag
CHF 23,90
