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The Innovation Butterfly - Edward G. Anderson Jr., Nitin R. Joglekar

The Innovation Butterfly

Managing Emergent Opportunities and Risks During Distributed Innovation
Buch | Hardcover
176 Seiten
2012 | 2012 ed.
Springer-Verlag New York Inc.
978-1-4614-3130-5 (ISBN)
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Building on the familiar "butterfly effect," this book examines the causes of emergent phenomena in real world settings, and their often negative impacts. Covers distributed innovation management, and leadership choices that can tame the innovation butterfly.
Product and service innovations are the result of mutually interacting creative and coordination tasks within a system that has to balance technical decisions, marketplace taste, personnel management, and stakeholder commitment. The constituent elements of such systems are often scattered across multiple firms and across the globe and constitute a complex system consisting of many interacting parts.





In the spirit of the "butterfly effect", metaphorically describing the sensitivity to initials conditions of chaotic systems, this book builds an argument that "innovation butterflies" can, in the short term, take up significant amounts of effort and sap efficiencies within individual innovation projects. Such "innovation butterflies" can be prompted by external forces such as government legislation or unexpected spikes in the price of basic goods (such as oil), unexpected shifts in market tastes, or from a company manager’s decisions or those of its competitors. Even the smallest change, the smallest disruption, to this system can steer a firm down an unpredictable and irreversibly different path in terms of technology and market evolution.





In the long term, they can shift the balance of the entire innovation portfolio into unplanned directions. More importantly, we describe how innovation leaders can influence the emergent behavior of the system for good or ill.  





The first half of the book draws parallels from physics, economics, and sociology as well as evidence from multiple industries to describe the structural and behavioral causes of emergent phenomena in innovation settings as well as their often negative impacts. In the second half of the book, we turn to distributed management of innovation under emergence. We show that innovation butterflies, if improperly managed, most often lead to negative outcomes. On the other hand, it is also argued that while the complexity of the innovation system and the desireto experiment and try new and emergent alternatives precludes precise planning, innovation leaders can actually tame innovation butterflies through the design and implementation of appropriate processes, strategies, tools and leadership choices.

Introduction.- Section I: Understanding the Emergent Behaviour.- Section II: managing Emergent Behaviour.- Section III: Innovation Leader's new Work.

Erscheint lt. Verlag 1.6.2012
Reihe/Serie Understanding Complex Systems
Zusatzinfo XII, 176 p.
Verlagsort New York, NY
Sprache englisch
Maße 155 x 235 mm
Themenwelt Mathematik / Informatik Mathematik Graphentheorie
Naturwissenschaften Physik / Astronomie Theoretische Physik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Butterfly effect • Decision Theory • distributed innovation • Innovation Networks • Operations Management • risk managment
ISBN-10 1-4614-3130-1 / 1461431301
ISBN-13 978-1-4614-3130-5 / 9781461431305
Zustand Neuware
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