Global UX (eBook)

Design and Research in a Connected World

Whitney Quesenbery, Daniel Szuc (Autoren)

eBook Download: PDF | EPUB

2011 | 1. Auflage
264 Seiten
Elsevier Science (Verlag)
978-0-12-378592-3 (ISBN)

Infos

Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products. - Covers practical user experience best practices for the global environment - Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world - Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US 'Section 508” accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter 'Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.

Inhalt

Front Cover 1
GLOBAL UX :Design and Researchin a Connected World 4
Copyright 5
Dedication 6
Contents 8
Foreword 14
Acknowledgements 16
About The Authors 18
Contributors 19
CHAPTER 1 - THE START OF THE JOURNEY 22
This Book Is about People 24
Charting the Territory 25
A Map of the Journey 29
CHAPTER 2 - IT’S A NEW WORLD 32
The World Is Smaller … and Larger 34
Companies Are Changing 37
We Are More Connected 41
We Are More Mobile 44
Innovation Happens Everywhere 46
Thinking Globally Is also Thinking Locally 51
CHAPTER 3 - CULTURE AND UX 54
Delving into Culture 56
Finding Difference and Sameness 63
The Question of Hofstede 66
Language and Culture 69
CHAPTER 4 - BUILDING YOUR CULTURAL AWARENESS 76
Thinking Globally Is a State of Mind 78
Be Genuine … and Adapt 90
CHAPTER 5 - GLOBAL COMPANIES AND GLOBAL STRATEGY 96
Organizations Have Cultures, Too 98
Four Global Product Strategies 99
HQ and the Regions 104
Global Partnerships 107
UX in the Organization 112
Global Partnerships 107
Choosing to Be Local 117
CHAPTER 6 - EFFECTIVE GLOBAL TEAMS 120
Organizing a Global UX Team 122
Dealing with Distance 125
Supporting Collaboration and Innovation 132
Building UX and Cross-Cultural Knowledge 136
CHAPTER 7 - RESEARCH IN THE FIELD 142
Setting Research Goals 144
Planning a Global Research Project 146
Choosing UX Techniques for Global Research 149
Choosing the Team 155
Preparing for the Field 162
Being in the Field 165
Working Effectively with Participants 167
CHAPTER 8 - BRINGING IT HOME 176
Coming to Conclusions 178
Creating a Richer Picture 180
Telling the Story 184
Carrying the Conversation Forward 189
CHAPTER 9 - DESIGN FOR A GLOBAL AUDIENCE 192
Plan for Globalization 194
Decide on Your Strategy 197
Getting the Language Right 205
A Good Local Experience 208
Design from Your Roots 213
CHAPTER 10 - DELIVERING VALUE 216
Build Bridges 217
Lead by Example 220
Create Value 221
REFERENCES 224
CONTRIBUTOR BIOGRAPHIES 228
INDEX 248

Produkt-Details

• Erscheint lt. Verlag: 24.10.2011
• Sprache: englisch
• Themenwelt: Informatik ► Software Entwicklung ► User Interfaces (HCI)
• ISBN-10: 0-12-378592-8 / 0123785928
• ISBN-13: 978-0-12-378592-3 / 9780123785923