Basics Design 02: Layout 2nd Edition
AVA Publishing SA (Verlag)
978-2-940411-49-8 (ISBN)
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Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design.
Gavin Ambrose is a tutor on both the Typographic and Information Design courses at the London College of Printing, UK. He has written and designed several books on branding and packaging. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Contents
Introduction
The Basics: What is layout?; Imposition; Working with pages; The golden section.
The grid: The symmetrical grid; Symmetrical variations; Asymmetrical grids; Developing the grid; The baseline grid; Cross-alignment; Working without a grid.
Elements on a page: Columns and gutters; Images; Alignment; Hyphenation and justification; Hierarchy; Arrangement; Entry points; Pace.
Form and function: Dividing the book; Appropriation; Exquisite corpse; Binding.
Layout in use: Scale; Indexing; Orientation; Dividing the page; Structure/unstructure; Paper engineering; Passe partout; Juxtaposition.
Media: Magazines and brochures; Websites; Moving image; Packaging.
Glossary
Exercises
Index and acknowledgements
Contacts
Working with ethics
| Erscheint lt. Verlag | 18.4.2011 |
|---|---|
| Reihe/Serie | Basics Design |
| Zusatzinfo | 200 colour illus |
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 160 x 230 mm |
| Gewicht | 537 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| Informatik ► Web / Internet ► Web Design / Usability | |
| ISBN-10 | 2-940411-49-2 / 2940411492 |
| ISBN-13 | 978-2-940411-49-8 / 9782940411498 |
| Zustand | Neuware |
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