A Type Primer, 2nd edition

John Kane (Autor)

Buch | Softcover

240 Seiten

2011
Laurence King Publishing (Verlag)
978-1-85669-644-9 (ISBN)

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A bestselling practical introduction to typography, this book analyzes the basic principles and applications of type. In this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. John Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book. Engagingly written, this is an invaluable resource for all students of graphic design and typography.

John Kane teaches typography and graphic design at Northeastern University and at Rhode Island School of Design. He has been a practising graphic designer and teacher for the past thirty years.

Acknowledgements Introduction Basics Describing letterforms / The font / Describing typefaces / Measuring type / Comparing typefaces / Display typefaces Development A timeline / Text typeface classification Letters, words, sentences Understanding letterformsd / Maintaining x-height / Form/counterform / Contrast / Reinforcing meaning / Making sentences, finding sense / Type and color / English is not Chinese Text Tracking: kerning and letterspacing / Formatting text / Texture / Typing is not typesetting / Leading and line length / Kinds of proportion / Components of the text page / Placing text on a page / Front matter, back matter / Indicating paragraphs / Highlighting text / Headlines within text / Widows and orphans Columnar organization Columnar layouts / Cross-alignment / Expressing hierarchy / Tabular matter / Type as image and information Grid systems Introduction / An example / Components of the grid / A simple grid / Grids at large scale / Creating a grid for text / Creating a grid for text and images Next Selected bibliography Index Changes to previous edition include: * (in chapter 'Words and Phrases') An expanded section on setting text, including placement of type; choosing an appropriate typeface; how to express the meaning of a text through typography; creating tone on the page through typography; the use of colour to reinforce typographic hierarchy and create depth. * (in chapter 'Text') New material covering type and layout: an explanation of the components of the page (margins, folios, running heads etc.); how to place text on the page (chapter opener design, placement of running heads). * (in chapter 'Grid Systems') More information on type and the grid: expansion of Component of the Grids section with diagrams revised and made bigger; use of the grid as a system for expressing hierarchy in text.

Erscheint lt. Verlag	1.5.2011
Verlagsort	London
Sprache	englisch
Maße	176 x 250 mm
Gewicht	10 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Informatik ► Grafik / Design ► Desktop Publishing / Typographie
Schlagworte	Typographie; Hand-/Lehrbuch
ISBN-10	1-85669-644-8 / 1856696448
ISBN-13	978-1-85669-644-9 / 9781856696449
Zustand	Neuware