Introduction to Graphic Design Methodologies and Processes
Understanding Theory and Application
Seiten
2011
John Wiley & Sons Inc (Verlag)
978-0-470-50435-2 (ISBN)
John Wiley & Sons Inc (Verlag)
978-0-470-50435-2 (ISBN)
Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages.
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:
Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals
Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender
As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:
Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals
Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender
As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.
Introduction ix
Problem Seeking and Solving xiii
Chapter 1 1
Looking Broadly
Chapter 2 13
Interpreting
Chapter 3 27
Targeting
Chapter 4 45
Creating
Chapter 5 63
Looking Closer
Timeline 89
Terms 93
Study Questions 99
Exercises 103
Endnotes 109
Bibliography 110
Index 112
Image Credits 116
Essay 119
| Erscheint lt. Verlag | 18.2.2011 |
|---|---|
| Zusatzinfo | Photos: 78 B&W, 0 Color; Drawings: 78 B&W, 0 Color |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 188 x 231 mm |
| Gewicht | 340 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| ISBN-10 | 0-470-50435-8 / 0470504358 |
| ISBN-13 | 978-0-470-50435-2 / 9780470504352 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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