E-Novation for Competitive Advantage in Collaborative Globalization

Technologies for Emerging E-Business Strategies

Hugh M. Pattinson, David R. Low (Herausgeber)

Buch | Hardcover

350 Seiten

2011
Information Science Reference (Verlag)
978-1-60566-394-4 (ISBN)

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The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. This work highlights business products, services, strategies, and philosophies drawn from a collaborative information platform.

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Collaborative globalization Collaborative information platform E-business strategies E-marketplaces E-novation collaboration E-novation deployment E-novation in government E-novation in large corporations Online branding Service-dominant logic

Reihe/Serie	Advances in E-Business Research
Verlagsort	Hershey
Sprache	englisch
Gewicht	1042 g
Themenwelt	Informatik ► Office Programme ► Outlook
ISBN-10	1-60566-394-8 / 1605663948
ISBN-13	978-1-60566-394-4 / 9781605663944
Zustand	Neuware