Blick ins Buch

The Ugly Duckling Is a Swan

On Turnaround Stories

Matthias Ehrhardt (Autor)

Buch | Hardcover

98 Seiten

2014
Utz, Herbert (Verlag)
978-3-8316-4359-2 (ISBN)

Lese- und Medienproben

Inhaltsverzeichnis (PDF)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

The ugly duckling is a swan. Thus ends the fairy tale of The Ugly Duckling by Hans Christian Andersen. However, until that beautiful day when it met its fellow swans, the little bird had to go through some tough times. And the ugly duckling is not the only protagonist that faced difficult moments before seeing a happy ending. There are countless fairy tales such as Cinderella and Haensel and Gretel , just to name a few. Rags-to-riches plots have been used by leaders and societies at all times throughout history to recount their own stories. Interestingly, turn around stories have gained more and more scientific interest , also in marketing , entrepreneurship , and, most recently, even as a leadership tool . Apparently, we seem to like protagonists which successfully make their way through troubled times. But why? Is it because they might inspire or encourage us and give us hope for a good ending? Or is there anything else we can learn from the ugly duckling, Cinderella, and their fellow protagonists? To that end, the four short essays in the present book examine foundations, features, and actual applications of turn around stories in various areas. The central aim of all of this is that turnaround stories may give entrepreneurs and leaders hope but also advice so that they, after all kinds of challenges and crises in their own lives, may eventually come to experience that the ugly duckling is a swan.

Erscheint lt. Verlag	12.1.2015
Reihe/Serie	AUTORIS academics ; 2
Verlagsort	München
Sprache	englisch
Maße	170 x 240 mm
Gewicht	350 g
Themenwelt	Literatur ► Essays / Feuilleton
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Schlagworte	Cinderella • Entrepreneurship • Haensel and Gretel • Hans Christian Andersen • Leadership Tool • Management Theory • Märchen (Sekundärliteratur) • Marketing • Marketing theory • Narrative theory • Positive Psychologie • positive psychology • Posttraumatic Growth • Rags-to-riches plot
ISBN-10	3-8316-4359-8 / 3831643598
ISBN-13	978-3-8316-4359-2 / 9783831643592
Zustand	Neuware