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Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language

(Autor)

Buch | Softcover
118 Seiten
2024
tredition (Verlag)
978-3-384-26115-1 (ISBN)
CHF 39,70 inkl. MwSt
This title challenges the traditional focus on quantitative data in branding. "Marketing Metrics" sets the stage for a shift in perspective. "Qualitative Look" suggests a deeper analysis, while "Streetwear's Visual Language" clarifies the subject of exploration.This piece could delve deeper into the limitations of relying solely on marketing metrics. While click-through rates and conversion numbers are important, they don't capture the emotional connection and cultural significance of streetwear visuals.The focus would then shift to the concept of a "visual language." Here, we can explore how streetwear brands use visual elements to communicate with their audience. This could include:-Bold graphics and typography: These elements can convey a rebellious spirit, a sense of community, or a specific cultural reference.-Symbolic imagery: Animals, patterns, or historical references can be used to tell a story or express the brand's values.-Collaboration with street artists: These collaborations can inject a sense of authenticity and artistic expression into the brand's visual identity."Beyond Marketing Metrics" emphasizes the importance of understanding the deeper meaning behind the visuals. It's not just about what sells; it's about how streetwear creates a visual conversation with its target audience.The title caters to a broad audience. It appeals to those interested in the creative side of branding and the cultural significance of streetwear. It can also resonate with marketing professionals seeking a more holistic understanding of brand communication.

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Erscheint lt. Verlag 14.6.2024
Verlagsort saroji
Sprache englisch
Maße 155 x 234 mm
Gewicht 211 g
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Schlagworte Brand Identity • Clothing • Consumer Behavior • Marketing • social media influence • Storytelling through clothing • Streetwear fashion • Streetwear photography • Subculture communication • Trend analysis • visual language
ISBN-10 3-384-26115-1 / 3384261151
ISBN-13 978-3-384-26115-1 / 9783384261151
Zustand Neuware
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