Winning the Global TV News Game

Johnston Carla Brooks (Autor)

Buch | Hardcover

340 Seiten

2023
Routledge (Verlag)
978-1-032-60775-7 (ISBN)

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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

Carla Brooks Johnston

Part 1. The Game and Its Players 1. How the Game is Played 2. The Global Television News Agencies 3. Global TV News Broadcasters 4. The Consumers of Global TV News Part 2. The Game Board 5. Introduction 6. The Americas 7. Europe, the Middle East and Africa 8. Asia and the Pacific Part 3. Playing to Win 9. News Programs: Where Industry and Consumers Meet 10. Winning: Getting Your Money’s Worth

Erscheinungsdatum	28.12.2023
Reihe/Serie	Routledge Library Editions: Broadcasting
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	793 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
	Naturwissenschaften
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-032-60775-0 / 1032607750
ISBN-13	978-1-032-60775-7 / 9781032607757
Zustand	Neuware