Mainstreaming Gays

Critical Convergences of Queer Media, Fan Cultures, and Commercial Television

Eve Ng (Autor)

Buch | Hardcover

224 Seiten

2023
Rutgers University Press (Verlag)
978-1-9788-3134-6 (ISBN)

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Discusses a key transitional period linking the eras of legacy and streaming, analysing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the influence of fan cultures, and increasing interest in LGBTQ content within commercial media.

Mainstreaming Gays discusses a key transitional period linking the eras of legacy and streaming, analyzing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the rising influence of fan cultures, and increasing interest in LGBTQ content within commercial media. The U.S. networks Bravo and Logo broke new ground in the early 2000s and 2010s with their channel programming, as well as bringing in a new cohort of LGBTQ digital content creators, providing unprecedented opportunities for independent queer producers, and hosting distinctive spaces for queer interaction online centered on pop culture and politics rather than dating. These developments constituted the ground from which recent developments for LGBTQ content and queer sociality online have emerged. Mainstreaming Gays is critical reading for those interested in media production, fandom, subcultures, and LGBTQ digital media.

EVE NG is an associate professor in the School of Media Arts and Studies at Ohio University, in Athens, Ohio. She is the author of Cancel Culture: A Critical Analysis and an associate editor of Communication, Culture & Critique.

Introduction – Between Legacy and Streaming

Chapter 1 – New Convergences in LGBTQ Media Production: Digital Pathways Into Commercial Media

Chapter 2 – The New Queer Digital Spaces

Chapter 3 – Gaystreaming, Dualcasting, and Changing Queer Alignments

Chapter 4 – Beyond Queer Niche: Remaking the Mainstream

Conclusion – Legacies and Futures for Mainstreaming Gays

Appendix – List of Research Interviews and Events

Acknowledgments

Bibliography

Index

Erscheinungsdatum	26.09.2023
Zusatzinfo	5 color and 2 B-W images and 1 table
Verlagsort	New Brunswick NJ
Sprache	englisch
Maße	156 x 235 mm
Gewicht	454 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie ► Gender Studies
ISBN-10	1-9788-3134-X / 197883134X
ISBN-13	978-1-9788-3134-6 / 9781978831346
Zustand	Neuware