Fashion on the Red Carpet
A History of the Oscars , Fashion and Globalisation
Seiten
2023
Edinburgh University Press (Verlag)
978-1-4744-6181-8 (ISBN)
Edinburgh University Press (Verlag)
978-1-4744-6181-8 (ISBN)
Offers the first scholarly study of the Oscars red carpet as a media phenomenon.
Offers the first scholarly study of the Oscars red carpet as a media phenomenon
Unravels the political actions of institutions and individuals that put Hollywood Designers and stars under the limelight during the interwar years
Establishes the business models proposed by Hollywood as precursors of the contemporary branding, licensing, and endorsement strategies used by fashion conglomerates
Traces the historical transformation of the Academy Awards ceremony from a private banquet into one of the most popular events in global media culture
Follows the changes in the fashion and film industries that impacted the dynamics of fashion at the Oscars
Describes the public relations strategies that set fashion to the forefront in Oscars' history
Critically addresses the contemporary impact of celebrity culture
The Academy Awards' red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right.
Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.
Offers the first scholarly study of the Oscars red carpet as a media phenomenon
Unravels the political actions of institutions and individuals that put Hollywood Designers and stars under the limelight during the interwar years
Establishes the business models proposed by Hollywood as precursors of the contemporary branding, licensing, and endorsement strategies used by fashion conglomerates
Traces the historical transformation of the Academy Awards ceremony from a private banquet into one of the most popular events in global media culture
Follows the changes in the fashion and film industries that impacted the dynamics of fashion at the Oscars
Describes the public relations strategies that set fashion to the forefront in Oscars' history
Critically addresses the contemporary impact of celebrity culture
The Academy Awards' red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right.
Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.
Elizabeth Castaldo Lund n is a Lecturer at the Department of Media Studies of Stockholm University
| Erscheinungsdatum | 15.03.2023 |
|---|---|
| Reihe/Serie | Film and Fashions |
| Zusatzinfo | 21 colour illustrations 2 B/W tables 21 colour images, 2 b&w tables |
| Verlagsort | Edinburgh |
| Sprache | englisch |
| Maße | 170 x 244 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Kunst / Musik / Theater ► Film / TV | |
| Kunst / Musik / Theater ► Kunstgeschichte / Kunststile | |
| ISBN-10 | 1-4744-6181-6 / 1474461816 |
| ISBN-13 | 978-1-4744-6181-8 / 9781474461818 |
| Zustand | Neuware |
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