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Universal, Intuitive, and Permanent Pictograms

A Human-Centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception

Daniel Bühler (Autor)

Buch | Hardcover

XXI, 332 Seiten

2021 | 2021
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-32309-7 (ISBN)

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This book presents a complete human-centered design process (ISO 9241:210) that had two goals: to design universal, intuitive, and permanent pictograms and to develop a process for designing suitable pictograms. The book analyzes characteristics of visual representations, grounded in semiotics. It develops requirements for pictogram contents, relying on embodied cognition, and it derives content candidates in empirical studies on four continents. The book suggests that visual perception is universal, intuitive, and permanent. Consequently, it derives guidelines for content design from visual perception. Subsequently, pictogram prototypes are produced in a research through design process, using the guidelines and the content candidates. Evaluation studies suggest that the prototypes are a success. They are more suitable than established pictograms and they should be considered universal, intuitive, and permanent. In conclusion, a technical design process is proposed.

lt;b>Dr. Daniel Bühler is a researcher in the Department of Applied Media Studies at Brandenburg University of Technology. He is interested in multimodal human-computer interaction, data-driven design, audiovisual perception and cognition, and semiotics. He holds master's degrees in three fields (M.A., M.Ed., M.F.A). In his PhD thesis, he brought these fields together conducting a complete human-centered design process, grounded in scientific theory, empirical research, and research through practice. By producing universal, intuitive, and permanent designs, Daniel tries to improve interaction between people worldwide.

Introduction, objectives and summary of the design process.- to visual representation.- Justification, derivation and evaluation of pictogram contents.- Development of a design system and production of pictograms.- Evaluation of the produced pictograms.- Conclusion, implications and future research projects.

Erscheinungsdatum	29.09.2021
Zusatzinfo	XXI, 332 p. 105 illus., 25 illus. in color. Book + eBook.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	155 x 235 mm
Gewicht	654 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Mathematik / Informatik ► Informatik ► Betriebssysteme / Server
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Informatik ► Software Entwicklung ► User Interfaces (HCI)
Schlagworte	embodied cognition • Human-Computer interaction • icon design • Intuitive Interaction • pictogram design • Semiotics • Universal Design • visual perception
ISBN-10	3-658-32309-4 / 3658323094
ISBN-13	978-3-658-32309-7 / 9783658323097
Zustand	Neuware