The Trend Forecaster's Handbook

Second Edition

Martin Raymond (Autor)

Buch | Softcover

240 Seiten

2019
Laurence King Publishing (Verlag)
978-1-78627-384-0 (ISBN)

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Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.

Designed and written as a practical 'how to' guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints.

Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers.

Martin Raymond is the co-founder of The Future Laboratory, a strategic foresight agency whose clients include Google, Diageo, Unilever, Spotify, LVMH, L'Oreal, BBC and BMW. A regular commentator on trends and innovation, he is editor-in-chief of LS:N Global and has written several books including The Tomorrow People: Future Consumers and How to Read Them (2003) and CrEATe (2008).

Erscheinungsdatum	15.07.2019
Verlagsort	London
Sprache	englisch
Maße	216 x 280 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-78627-384-5 / 1786273845
ISBN-13	978-1-78627-384-0 / 9781786273840
Zustand	Neuware