Photographer's Guide to Wedding Album Design and Sales (eBook)

Bob Coates (Autor)

eBook Download: EPUB

2008
124 Seiten
Amherst Media (Verlag)
978-1-60895-101-7 (ISBN)

Infos

Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practicesprovides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles isaccompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on la carte images, and how to make networking and referrals generate additional business.

Autor

lt;div>Bob Coates is a wedding photographer and the creator of www.successful-photographer.com. He has written numerous articles for industry magazines, including "Photo Electronic Imaging," "Professional Photographer," " Rangefinder," and "Shutterbug"," "and his photography has appeared in "National Geographic," "New York Daily News," and "Studio Photography & Design." He is the author of "Professional Strategies and Techniques for Digital Photographers." He lives in Sedona, Arizona.