Fashion Forward
Fairchild Books
978-1-5013-2835-0 (ISBN)
New to this Edition
- Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes.
- Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting.
- Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book.
- Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights.
- New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources.
Chelsea Rousso is Professor in Fashion Merchandising and Design at the Art Institute of Fort Lauderdale, US, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear. Nancy Kaplan Ostroff is Associate Professor and Assistant Chairperson in the Fashion Business Management program at the Fashion Institute of Technology (FIT), US, and recipient of the 2011 SUNY Chancellor’s award for Excellence in Teaching. A former childrenswear executive, she is the creator and instructor of Fashion Forecasting for Merchandisers and The Business of Licensing courses.
Preface
Acknowledgements
About the Forecasters
Part I. The Principles of Fashion Forecasting
1. Introduction to Fashion Forecasting
2. Brief History of Contemporary Fashion
3. Fashion Movement
4. Social and Cultural Influences
5. Market and Sales Research for Forecasting
Part II. Developing and Presenting a Fashion Forecast
6. Theme
7. Color
8. Textiles, Trims, Findings, and Materials
9. The Look
10. Creating and Presenting a Forecast
Appendix Assignment: Develop a Fashion Forecast
Glossary
Bibliography
Art Credits
Index
Erscheint lt. Verlag | 5.4.2018 |
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Zusatzinfo | 190 color illus |
Verlagsort | London |
Sprache | englisch |
Gewicht | 615 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Sozialwissenschaften | |
Technik | |
Wirtschaft | |
ISBN-10 | 1-5013-2835-2 / 1501328352 |
ISBN-13 | 978-1-5013-2835-0 / 9781501328350 |
Zustand | Neuware |
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