HTML5 Advertising
Routledge (Verlag)
978-0-415-84108-5 (ISBN)
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There are plenty of HTML5 resources out there and available. However, there are no resources on Flash-to-HTML5 design out there for designers who create digital advertising. HTML5 Advertising comes to the rescue and fills the void by providing relevant guidance, insight and advice. Through numerous, real-world advertising projects, readers learn how to create "flash-like" interactive and animated content using HTML5, JavaScript, and CSS3. With these guidelines, you will be able to take your Flash skill sets and create and deliver consistent, scalable, multimedia user experiences across a bevy of established platforms and devices. Not only does this book guide you through HTML5 ad design, it also documents and establishes industry standards, specifications and best practices.
Chapter 1 – Introduction
Chapter 2 – HTML5 vs. Flash
Chapter 3 - File Size and bandwidth
Chapter 4 - Feature detectionChapter 5 – Text and Fonts
Chapter 6 - Content creation & developer tools
Chapter 7 – Open Web Technology & Tools Overview
Chapter 8 – Setting up a basic HTML5 ad template
Chapter 9 – Asset preparationChapter 10 – InteractivityChapter 11 – Creating a simple banner
Chapter 12 - Animation techniques
Chapter 13 – Working with Canvas
Chapter 14 – CSS3 transitions and animations
Chapter 15 – Project #1, Animated Banner
Chapter 16 – Project #2, Simple Product Scroller BannerChapter 17 – Project #3, Advanced Product Carousel Banner
Chapter 18 – Project #4, iPad Responsive Ad
Chapter 19 – Project #5, Game-like Banner
Chapter 20 – iPad Movie Themed Ad
Chapter 21 – Digital Advertising Best Practices
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Themenwelt | Kunst / Musik / Theater |
| Informatik ► Web / Internet ► Web Design / Usability | |
| ISBN-10 | 0-415-84108-9 / 0415841089 |
| ISBN-13 | 978-0-415-84108-5 / 9780415841085 |
| Zustand | Neuware |
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