Exposing the Magic of Design

A Practitioner's Guide to the Methods and Theory of Synthesis

Jon Kolko (Autor)

Buch | Softcover

208 Seiten

2015
Oxford University Press Inc (Verlag)
978-0-19-027621-8 (ISBN)

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As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.

Introduction ; Section One: What is Synthesis? ; Chapter 1: A Theory of Synthesis ; Chapter 2: Sensemaking, Frames, Models and Patterns ; Chapter 3: Abductive Reasoning ; Section Two: Design Synthesis in a Business Context ; Chapter 4: The Value of Synthesis in Driving Innovation ; Chapter 5: The Culture of Synthesis ; Section Three: Methods and Applicability ; Chapter 6: Methods for Making Meaning out of Data ; Chapter 7: Methods for Building an Experience Framework ; Chapter 8: Methods for Creating Empathy and Insight ; Conclusion ; Glossary ; Works Cited ; Index

Reihe/Serie	Human Technology Interaction Series
Zusatzinfo	55 illustrations
Verlagsort	New York
Sprache	englisch
Maße	165 x 236 mm
Gewicht	358 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
	Technik ► Nachrichtentechnik
	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-19-027621-5 / 0190276215
ISBN-13	978-0-19-027621-8 / 9780190276218
Zustand	Neuware