Ugandan Music in the Marketing Era

The Branded Arena

David G. Pier (Autor)

Buch | Hardcover

205 Seiten

2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-137-54939-6 (ISBN)

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David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

David G. Pier is Assistant Professor in the Department of African, African American, and Diaspora Studies at the University of North Carolina, Chapel Hill, USA. An ethnomusicologist studying music and cultural politics in Africa and the United States, his work has been published in such leading journals as Africa.

PART I: INTRODUCTION: DANCE PROMOTION IN THE MARKETING ERA 1. The Senator Extravaganza and the Moral Imagination of Marketing PART II: INTERLUDE: WITNESSING THE EXTRAVAGANZA 2. "Discover Our Land, Our Cultures": The Musical Imagination of a Rural-Ethnic Nation 3. Women's Groups and their Politics of Musical Promotion 4. The Music of a Senator Extravaganza Performance 5. Beyond the Senator Extravaganza: Marketing Ugandan Music to International Not-for-Profits PART III: CONCLUSION: P'BITEK'S ARENA

Erscheint lt. Verlag	25.10.2015
Zusatzinfo	XI, 205 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Kunst / Musik / Theater ► Musik
	Sachbuch/Ratgeber ► Sport ► Tanzen / Tanzsport
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-137-54939-4 / 1137549394
ISBN-13	978-1-137-54939-6 / 9781137549396
Zustand	Neuware