The Structure of Multimodal Documents

An Empirical Approach

Tuomo Hiippala (Autor)

Buch | Hardcover

250 Seiten

2015
Routledge (Verlag)
978-1-138-82474-4 (ISBN)

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This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

1. Introduction 2. Understanding page-based media 3. An empirical approach to multimodality 4. Genre: perspectives and patterns 5. Working with multimodal corpora 6. The medium and its characteristics 7. The content and its structure 8. The page and its interpretation 9. Multimodal artefacts in digital media 10. Conclusions and outlook

Reihe/Serie	Routledge Studies in Multimodality
Zusatzinfo	23 Tables, black and white; 49 Line drawings, black and white; 9 Halftones, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	498 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
	Geisteswissenschaften ► Geschichte
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-138-82474-7 / 1138824747
ISBN-13	978-1-138-82474-4 / 9781138824744
Zustand	Neuware