Climbing the Charts (eBook)

What Radio Airplay Tells Us about the Diffusion of Innovation

Gabriel Rossman (Autor)

eBook Download: EPUB

2012
200 Seiten
Princeton University Press (Verlag)
978-1-4008-4244-5 (ISBN)

Infos

How songs achieve commercial success on the radioDespite the growth of digital media, traditional FM radio airplay still remains the essential way for musicians to achieve commercial success. Climbing the Charts examines how songs rise, or fail to rise, up the radio airplay charts. Looking at the relationships between record labels, tastemakers, and the public, Gabriel Rossman develops a clear picture of the roles of key players and the gatekeeping mechanisms in the commercial music industry. Along the way, he explores its massive inequalities, debunks many popular misconceptions about radio stations' abilities to dictate hits, and shows how a song diffuses throughout the nation to become a massive success.Contrary to the common belief that Clear Channel sees every sparrow that falls, Rossman demonstrates that corporate radio chains neither micromanage the routine decision of when to start playing a new single nor make top-down decisions to blacklist such politically inconvenient artists as the Dixie Chicks. Neither do stations imitate either ordinary peers or the so-called kingmaker radio stations who are wrongly believed to be able to make or break a single. Instead, Rossman shows that hits spread rapidly across radio because they clearly conform to an identifiable style or genre. Radio stations respond to these songs, and major labels put their money behind them through extensive marketing and promotion efforts, including the illegal yet time-honored practice of payoffs known within the industry as payola.Climbing the Charts provides a fresh take on the music industry and a model for understanding the diffusion of innovation.

Autor

Gabriel Rossman is assistant professor of sociology at the University of California, Los Angeles.

Produkt-Details

• Erscheint lt. Verlag: 22.7.2012
• Zusatzinfo: 2 halftones. 26 line illus. 1 table.
• Verlagsort: Princeton
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Film / TV
• Themenwelt: Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika
• Themenwelt: Kunst / Musik / Theater ► Musik ► Pop / Rock
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: adult contemporary music • Advertising • Airplay • Album-oriented rock • American Family Association • Associated Press • Bad Religion • Barbra Streisand • blacklisting • boycott • Celtic rock • Collaboration • communism • Concentration of media ownership • Corporate censorship • Corporate Media • Criticism • Daddy Yankee • Darryl Worley • Database • Decision-Making • defection • Deregulation • Disc Jockey • Dixie Chicks • exponential growth • Fairness Doctrine • false consciousness • Federal Trade Commission • Finding • FM broadcasting • free republic • Genre • Guns n' Roses • hegemony • Hollywood blacklist • Hot AC (radio network) • Ideology • IHeartMedia • Jacor • Jane Fonda • jingoism • Journalism • liberal elite • Marxism • Mediabase • Media Research Center • Music Industry • Music radio • Natalie Maines • New Media • November Rain • NuvoTV • Opinion Leadership • Pacifism • Parents Television Council • Paul Krugman • payola • Pink Floyd • Playlist • Pop Music • popular culture • popularity • Portable People Meter • Program Director • Publication • Publicity • Publishing • Punk Rock • Radio format • Radio programming • Radio promotion • radio station • rebuttal • record label • Reggae • Research assistant • Rhythmic (chart) • right-wing politics • Rihanna • risk pool • rock music • Run the World (Girls) • Sister station • Social Movement • Sociology • statistical significance • Target Audience • Technology • Telecommunications Act of 1996 • Television • Tetracycline • The New York Times • Tin Pan Alley • Toby Keith • Top 40 • Travelin' Soldier • vertical integration • Viral Marketing • WLUP-FM
• ISBN-10: 1-4008-4244-1 / 1400842441
• ISBN-13: 978-1-4008-4244-5 / 9781400842445